I want to talk about the name of my business and why I named my business after you.
(If you prefer to watch/listen instead of read, scroll to the bottom of this post.)
So where does Fruitfully Alive come from? What does it mean?
When I first came up with the name, I came across a passage in the Bible. It was Luke 6:44-45, that said, “For every tree is known by its fruit. And a good person, out of the storehouse of goodness in his heart, produces good.”
I was really struck by that and I thought, “What is the storehouse of goodness in our hearts?” What does that contain? What does that entail?
I felt that it meant our virtues, our charity, our good nature, the good parts of our personalities, but I also felt that the storehouse of goodness within us also had to do with our talent, our skills and our abilities, and our unique way that we can serve the world.
That made me think about freelancing and how, in essence, it’s a way that you offer your talents, your skills, your abilities, in the service of another person. Freelancing by its nature really is just that.
Freelancing, for me, became this way of sharing what I had to offer with the world, and in so doing, I helped other people and I was able to make a living.
Fruitfully Alive came out of that, that a good tree is known by its fruit and we each have a storehouse of goodness…we produce good fruit: our services, our actions. That’s how Fruitfully Alive came about.
And there is that kind of economic, financial aspect of being fruitful, of being prosperous, of earning an income.

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Fruitfully Alive is this description of my dream for us, for you and for me.
When I became a freelancer, the point of it was so I could support my life. I wanted a career in the entertainment industry. I wanted to be a movie producer and I needed money to get to that point, to fund my career. Freelancing was that way, that avenue, that engine where I could give of the storehouse of goodness in my heart. And In so doing, get the ability to continue to give in another industry.
Now that’s changed because I fell in love with entrepreneurship and I moved away from the entertainment industry to focus mainly on Fruitfully Alive, which is the way that I help women become freelancers, and that is also from the storehouse of goodness in my heart: my skills, my abilities to help in this area.
But it’s also helping women also produce good in their lives and live in the way that they want. That’s really what freelancing is about, is an engine for freedom.
Why do you want to be a freelancer? What kind of life is it that you are envisioning in yourself that you want to live in a certain way, to live fruitfully? And is your freelance business helping you get to that point? Is your freelance business pushing you toward those goals?
Because I feel that a lot of people who are stuck in 9-to-5s which make them miserable are stuck in a job where they’re not able to use what’s in their hearts, that storehouse of goodness. They’re not able to use it in a real way to their satisfaction.
I think that if they move into freelancing because they feel a call to do so, because they want what freelancing offers, and they feel that they can do that, that will give them an avenue to release the storehouse of goodness in their hearts and to produce good fruit and to live fruitfully.
That’s my business name. I named it after you. I named it after me. I named it after our dreams and our goals of having successful freelance business so we can live our lives the way that we want in a way that satisfies us and makes us happy…to live in a good way.
My only question for you is why do you want to be a freelancer? What are the things that you want to put forth in the world and what kind of life do you want to live? And can freelancing help you with that?
Because I believe the answer is yes, and I’ve dedicated my life to helping people make that a real possibility in their lives. I would love to hear from you. Let me know what you think!

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Watch my 30-minute masterclass to find out if you're a freelancer or an entrepreneur!
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